Website

Meta Description Setup

$99
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1 Day
Service type
One-time
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Turn your pages into teasers

A meta description is the summary text displayed under a page title in search engine results. It acts as a preview snapshot to inform click decisions.

Visitors to customers

Well-written meta descriptions provide concise yet compelling previews that attract targeted visitors, boost click-through rates, and reinforce relevance for searchers. Treat them as critical bait for captive audiences.

Our service includes:

Meta Description Setup Process:

  • The client shares access to the website and identifies priority pages
  • We perform keyword research to inform meta-description strategy
  • The client provides any guiding context on goals per page
  • Our copy team drafts unique meta descriptions per page
  • Descriptions follow best practices for optimization
  • Drafts are sent to the client for review and feedback
  • We iterate on descriptions based on client comments
  • Final optimized descriptions are added to the relevant code field
  • Meta data is configured into the website header
  • Descriptions go live on website pages within 3-5 days
  • Follow-up support provided as needed

Outcomes we deliver

  • A cohesive set of high-converting meta descriptions presenting pages in the best light across critical keywords and searches. 
  • Curate the first impression visitors get - for clicks and conversions.

Prerequisites

  • We need access to implement directly on your website and any guiding context on goals per page. 
  • Our writing team handles ideating and inserting optimised meta data for you.

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