Data & Analytics

A/B Test Setup

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1 Day
Service type
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Leverage Website Optimisation

A/B test setup refers to implementing the technical infrastructure to run randomized controlled experiments that reveal how website changes to elements like copy, layouts, images, and flows impact visitor engagement and conversion performance.

Iterate Faster to More Revenue

Guesswork is costly. A/B testing platform integration lets you quickly validate site changes scientifically - building evidence on impact to metrics like registrations, sales, email subscribers, etc. This enables data-backed iterations and faster optimisation.

Our service includes

  • Identifying key pages and metrics
  • Analytics implementation
  • Test script manager integration
  • Test factor identification
  • Statistical significance planning
  • Reporting dashboards

Outcomes we deliver:

  • Easy visual editor to build tests
  • Automated test launch and statistical checking
  • Clear reporting on the significance of results
  • Faster identification of revenue-boosting changes
  • Reduction in speculative redesigns
  • Accelerated fact-based site optimisation


  • Access to make page template changes
  • Key metrics tied to business goals
  • Preferred pages for initial testing
  • Baseline performance data
  • Target improvement metrics

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