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Webflow vs. Wix: Which is Best for Your Business?

Webflow vs. Wix: Which is Best for Your Business?

Today, having a professional and well-designed website is essential for businesses of all sizes. Webflow and Wix are two popular CMS website builders that offer a range of features and functionalities to help businesses create an online presence. While both platforms have their strengths, it's essential to choose the one that best aligns with your business goals and requirements.

In this article, we will compare Webflow and Wix in detail to help you decide which one is the best fit for your business.

Why choose No-Code platforms to build a website?

With the rise of no-code development, building websites, apps, and software, and managing them has become more accessible than ever before. 

No-code platforms offer several benefits, including:

  • Faster development and time-to-market.
  • Lower costs compared to traditional web development.
  • Ease of use for non-technical users.
  • Scalability and flexibility to adapt to changing needs.
  • Integrated Content Management System (CMS) for easy website content management.

Two popular no-code website builders are Webflow and Wix. These platforms help businesses to create an online presence without the need for extensive coding knowledge.


Webflow is a robust and flexible platform that allows users to create custom, responsive websites with advanced design capabilities and a powerful Content Management System (CMS). 

It also provides a range of features such as web hosting, SEO optimisation, analytics, and e-commerce solutions. 

Webflow is an ideal platform for businesses of all sizes to create and manage their websites.

It offers a high degree of control and customisation, making it suitable for experienced designers and developers who want to build visually stunning and highly interactive websites.


On the other hand, Wix is a user-friendly and template-based platform that caters to a wider range of users, including those with limited technical expertise.  

Wix also offers a range of features, such as web hosting, SEO optimisation, and analytics, making it an ideal choice for small businesses looking for a quick and cost-effective solution.

It provides a vast selection of pre-designed templates and a drag-and-drop interface, allowing users to create professional-looking websites quickly and easily.

Choosing the right website builder can significantly impact your business's online success, influencing factors such as user experience, search engine optimisation (SEO), and scalability. 

To ensure you make an informed decision, it's advisable to consult with a no-code expert who can provide personalised guidance based on your specific needs.

Confused about which one might be right for you? Let’s connect over a free 30-minute call to understand your requirements and recommend the best one for your needs.

Comparing features and functionality

When choosing a website builder, it's crucial to evaluate the features and functionalities offered by each platform to ensure they align with your business needs and goals. While Webflow and Wix share some similarities, they differ significantly in several key areas.

Flexibility and ease of use

Webflow strikes a balance between flexibility and ease of use, catering to users with varying levels of technical expertise. While it offers a high degree of design freedom and advanced customisation capabilities, it still maintains a visual, code-free interface that allows even non-developers to create visually stunning websites.

In contrast, Wix prioritises ease of use over flexibility, making it an ideal choice for businesses and individuals with limited technical skills. With its comprehensive library of pre-designed templates and a drag-and-drop editor. 

However, this user-friendliness comes at the cost of reduced design flexibility and customisation options when compared to Webflow.

Design flexibility

Webflow offers a high degree of design flexibility, allowing users to create unique and visually appealing websites from scratch. With its canvas-based approach, users can manipulate every aspect of their website's design, including layout, typography, and color schemes. 

Wix, on the other hand, relies on pre-designed templates, which can be customised to a certain extent but may limit the overall design flexibility.

Customisation options

Webflow's customisation capabilities are tailored towards experienced designers and developers, offering an unparalleled level of control and flexibility. By leveraging HTML, CSS, and JavaScript, users can create truly unique and engaging website experiences.

Webflow allows users to directly edit the underlying HTML, CSS, and JavaScript code of their website, enabling them to customize every aspect of the design and functionality.

With Webflow's visual animation tools and JavaScript integration, users can create intricate interactions, scroll-based animations, and dynamic effects that bring their websites to life.

Wix users can customise pre-designed templates by adjusting colors, fonts, and layout elements through a user-friendly interface.

Wix provides an App Market with a variety of third-party applications that users can integrate into their websites, extending functionality and adding custom features.

Wix provides tools for optimising the mobile experience of websites, ensuring they are responsive and user-friendly on different devices.

Need help customising a template for your brand? Let’s talk!

Ecommerce capabilities

Both Webflow and Wix offer e-commerce solutions for businesses looking to sell products or services online. 

Webflow's e-commerce platform, Webflow Ecommerce, allows seamless integration with payment gateways, inventory management, and order tracking. 

Webflow Ecommerce integrates with popular payment gateways like Stripe, PayPal, and Square, allowing businesses to securely process online payments.

Businesses can track and manage orders from a centralised dashboard, streamlining the fulfillment process and providing customers with real-time order updates.

Wix provides robust ecommerce features, including abandoned cart recovery, secure online payments, and a native point-of-sale system.

Businesses can list and sell an unlimited number of products on their Wix e-commerce store, catering to diverse product catalogs.

Wix's built-in POS system enables businesses to manage in-person sales, inventory, and customer data seamlessly across online and offline channels.

CMS capabilities

Webflow's CMS allows users to create custom content models tailored to their specific needs. Users can define content types, fields, and relationships, providing a structured and organised approach to content management. It provides features like custom content modeling, revision history, and role-based access control.

Wix's CMS includes a user-friendly content editor that enables users to create and edit pages, blog posts, and other content types. The editor supports rich text formatting, image uploads, and basic content organisation.

While Wix's CMS capabilities are suitable for most small business websites and basic content management needs, they may be more limited compared to Webflow's advanced CMS offering.

Talk to our experts to help you with content managementover a free 30-min consultation call.

SEO performance

Search engine optimisation (SEO) is crucial for businesses aiming to improve their online visibility and attract organic traffic. 

Webflow offers extensive SEO customisation options, including the ability to modify metadata, URLs, and alt tags. 

Wix also provides SEO tools, but they may be more limited compared to Webflow's offerings.

Performance and loading speed

Website performance and loading speed can significantly impact user experience and search engine rankings. 

Webflow's visual editor and code-translation engine produce clean, semantic HTML, CSS, and JavaScript code, free from unnecessary bloat or redundancies.

Webflow leverages a global Content Delivery Network (CDN) to serve website assets from servers closest to the user's location, reducing latency and improving load times.

Unlike Webflow's clean code generation, Wix's website builder may produce less optimised code, leading to larger file sizes and longer load times.

Integrating third-party apps and services into a Wix website can introduce additional code and dependencies, potentially affecting performance if not managed carefully.

Scalability and growth potential

As businesses grow and evolve, their website needs may change. 

Webflow offers greater scalability and growth potential, allowing users to build complex and feature-rich websites that can accommodate future expansion. 

Wix, while suitable for smaller businesses, may have limitations when it comes to scaling and handling more advanced website requirements.

Success stories

Successful projects built on Webflow and Wix demonstrate the capabilities and potential of each platform. 

For example, Webflow has been used to create visually stunning and highly interactive websites for companies like Zendesk, Aldo, and Rakuten. 

Similarly, Wix has powered the online presence of businesses across various industries, including Etsy sellers, small e-commerce stores, and local service providers.

By exploring these case studies and success stories, businesses can gain insights into the real-world applications and benefits of using Webflow or Wix for their specific needs.

Which one should you pick?

For businesses seeking highly customised and visually stunning websites, with advanced design capabilities and flexibility, Webflow is the ideal choice, especially if they have in-house design and development expertise. 

On the other hand, Wix is better suited for small businesses, solopreneurs, or those with limited technical resources who prioritise ease of use and a quick website setup over extensive customisation options. For creating basic websites or online portfolios, Wix's user-friendly templates and drag-and-drop interface make it a more accessible option. 

However, for larger businesses with complex website requirements and a need for scalability, Webflow's robust features and customisation capabilities make it the more future-proof platform.

Ultimately, the decision between Webflow and Wix should be based on your business's specific needs, goals, and resources.

Our no-code experts can help you by assessing your business requirements and budget to recommend the best no-code platform.

Outsourcing your IT project or hiring an in-house team

When choosing between Webflow and Wix, businesses must also consider their resource availability and whether to outsource web development or build an in-house team. 

While hiring an in-house team may seem appealing, outsourcing web development to a reputable agency often proves to be a more cost-effective and efficient solution.

Outsourcing web development allows businesses to tap into a pool of experienced professionals who specialise in the latest web technologies and best practices. This ensures that your website is built to the highest standards, optimised for performance, and future-proofed for scalability.

Moreover, outsourcing agencies typically have a diverse team of designers, developers, and strategists, providing a well-rounded perspective and expertise that may be challenging to replicate in-house. This collaborative approach can lead to innovative solutions and a superior end product.

While hiring an in-house team may offer greater control, it can be resource-intensive, requiring significant investments in training, software, and infrastructure. Outsourcing agencies, on the other hand, already have the necessary resources and expertise in place, allowing for a more streamlined and cost-effective process.

For businesses seeking to create a professional and high-performing website, whether on Webflow or Wix, outsourcing web development to a reputable agency is often the preferred choice.

To receive personalised recommendations, consider scheduling a free 30-min consultation with our team of website development experts.

In the battle between Webflow and Wix, there is no one-size-fits-all answer. The choice ultimately depends on your business's unique requirements, design preferences, and technical capabilities.

Webflow excels in design flexibility, customisation options, and scalability, making it an ideal choice for businesses seeking a highly tailored and future-proof website solution. However, its advanced features may require a steeper learning curve or the involvement of web professionals.

Wix, on the other hand, offers a user-friendly and affordable platform for businesses with limited technical resources or those looking to create a basic website quickly. However, its design limitations and potential scalability issues may hinder growth and future expansion.

Selecting the right platform for your business objectives is crucial for long-term success and a seamless online presence. To ensure you make the best decision, consider contacting our team of experienced website developers. We'll work closely with you to understand your unique needs and provide expert guidance on the most suitable platform for your business.

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