We have used Webflow and Ghost at some time or another because of their versatility and our priorities. We too have used both and will make it as easy for you as possible to help you choose the best option for your needs.

When it comes to managing and hosting content, these are the two platforms people often talk about. One is the holy grail for people who want to publish their content and the latter is preached by people who want a responsive website with all the animations and interactions along with managing the content easily.

Let’s discuss both in detail and understand which platform will be better for companies looking to build content-specific websites.

Want our help to understand which will work for you? Let’s connect over a free 30-minute call.

Why do companies use a CMS?

CMS is the place where you store content and manage it. This means you will be updating, and publishing the content continuously. A CMS allows you to easily organise and categorise your content, making it easier for visitors to navigate and find the information they are looking for. Without a CMS you would have to manually code the page to publish your content but platforms such as Webflow and Ghost make your life easy. 

Additionally, a CMS can help grow organic traffic with SEO by providing tools for optimising content and metadata. Overall, a content management system is essential for maintaining a dynamic and engaging website that effectively communicates your message to your audience.

Companies be they small or big need to automate their content management, a CMS which gets automatically updates the pages wherever the content is changed helps them to not use coding saving time. Some of the platforms even offer collaboration options and streamline website-building efforts.

Coming from a blogging perspective, Webflow might not cross your mind at first because it is being displayed as a no-code website development platform and not a CMS. But is it really true?

Why you should consider Webflow as a CMS?

Webflow is a no-code/low-code visual web design tool that has a built-in CMS. Webflow supports more than 2,00,000 websites meaning it is primarily used as a website builder but its in-built CMS wins an edge. Webflow's CMS feature allows users to easily manage and update their website content without the need for technical knowledge or coding skills. This is especially beneficial for businesses and individuals who want to have control over their website content without relying on a developer. 

The ability to make changes in real time and see them reflected instantly on the website is a game-changer for many users. Additionally, Webflow's intuitive visual design interface makes it easy for users to create stunning websites without the need for complex coding.

Want your CMS to give you a visual of how visitors are accessing the blogs? We have helped companies make their decisions data-driven. Let’s talk!

Why is Ghost used exclusively for content-specific websites?

Ghost has been primarily made for people whose websites are content-heavy. Ghost CMS is an open-source platform created specifically for bloggers and publishers. It has an intuitive editor that makes writing and formatting content easy. You can add images, videos, markdown formatting, and more right within Ghost's simple interface. This makes it perfect for anyone who wants to focus on creating great content without getting tired of technical stuff.

Tell us what you want out of your CMS and we will give you a suitable solution.

Case study: Why did GroRapid Labs move to Webflow from Ghost?

We are a no-code web development company in the USA. We used to host our blogs on Ghost but due to some reasons, we switched to Webflow. 

Why did we host blogs on Ghost earlier?

1. Ghost is low maintenance, so you really don’t need to do much manually except for creating the content.

2. It is SEO optimised so it handles the titles, tags, and categories effortlessly. It is user-friendly.

3. Multiple editors access, so anyone who was given access by the company to edit could just host the blogs without needing to engage one more person in the task.

Why did we decide to switch to Webflow?

We wanted to give our users a flawless experience when navigating our website. Ghost was easy to get started with and hosted the blogs. It was like setting a foundation for our blogs but we soon understood that if we want to cater to a larger audience base, we need to make the experience extremely easy for them.

Yes, if you want to just host your blogs Ghost is perfect to opt for but in case you want to offer more, you need to shift.

1. As a software company based in the USA, we aim to provide top-notch content and a user-friendly website for our customers. For example, if someone reads an article comparing Webflow and Elementor, they can easily navigate to our services page to learn more about what we offer. From there, they can proceed to the checkout section to make a purchase.
2. Webflow allowed us to create and customise unique pages and template layouts for our blogs without needing to code. With its user-friendly drag-and-drop editor and wide range of styling options, you can design stunning designs that reflect your brand.
3. The built-in CMS makes it easy for even the non-technical people in our team to add and manage content effortlessly. We were able to make specific website sections securely to make updates without interfering with the design process. We could collaborate and work on the platform which saved a lot of time.
4. For publishing guides or longer blogs, Webflow comes in handy. We could easily reuse elements throughout the website using symbols, which makes updating the changes a breeze. This makes implementing major redesigns much simpler. Plus, as our blog saw more traffic over time, Webflow didn’t slow down.
5. Webflow has SEO best practices that one needs, clean semantic markup, speed optimisation, metadata customisation, etc.
6. The Webflow community offers drag-and-drop integrations for many third-party tools Ghost relies on like analytics, forms, payments, memberships, etc.
7. Webflow is an all-in-one platform that removes the need to worry about hosting, optimising performance, integrating security controls, etc. Webflow takes care of it on its own.
8. The ability to use CMS collections and custom fields provides incredible flexibility. This meant that websites could evolve without the headaches of migration or the risks of being locked into a specific vendor or platform.

Which one should you choose?

Ghost CMS and Webflow CMS are two popular options for building a website and managing your content. Both platforms handle the content flawlessly without giving much hassle due to their no code attribute. However, they each have their strengths and differences that are important to understand to make an informed decision. 

Ghost CMS is great for getting your content out there quickly and easily, without any unnecessary complications. It focuses on essential blogging features like scheduling, SEO, and tagging, making it perfect for writers and small publications on a budget. However, Ghost falls short when it comes to customising your blog design. 

That's where Webflow CMS comes in. Webflow gives you total control over how your website looks and functions, because of its user-friendly visual editor and built-in CMS. With Webflow, you can create larger blogs due to the dynamic CMS features and beautiful UIs that match your vision.

Want to know how we migrated to Webflow and built our website? Let’s chat!