Imagine you’re on a road trip but have no map to guide you, that’s exactly like doing sales outreach without the right tools. In our digitally-driven world, cold emailing is an essential way to connect with potential customers but without the right tools to enrich data, automate workflows, optimise copy, and analyse results, it’s easy to get lost.

In this article, we will understand what is cold emailing and what tools can be leveraged by businesses to reach their potential customers.

What is cold email marketing?

Cold emails are a type of email that is sent to potential customers or clients whom the sender has no prior contact with using a cold email marketing software. Unlike regular promotional emails that are sent to people who have subscribed to a mailing list, cold emails are sent to recipients who have not given their consent to receive them yet.

Why you should be using cold email marketing?

The purpose of cold email marketing is to identify and contact people who may be interested in your product or service based on their demographics, interests, and other factors in bulk. It is an approach to start a conversation with the target audience to generate leads and increase sales.

What you should include in your cold emails?

• When creating cold emails, it is important to grab the recipient's attention, provide value, and stimulate them to respond.
• The goal is to break the ice and encourage the prospect to interact with you, and learn about your business, rather than immediately trying to make a sale.
• Your focus should be on personalising the content for a specific person, making it relevant for them with the use of compelling content.

If you have identified your prospects but don’t know how to reach out to them, let us help you.

What are the advantages of cold emailing?

Cold email marketing is a valuable way to reach potential customers and generate leads. By carefully crafting personalised emails, you can grab the recipient's attention and motivate them to take action. There are several benefits to using cold email marketing if it is done strategically.

Lead generation

It allows you to reach a large number of people and create new sales opportunities even if the response rate is low, you can still generate leads consistently.

Cost-effective

Cold emailing is cost-effective, as the distribution costs per email sent are very low compared to other forms of digital marketing. 

Measurability

Cold emailing is easily measurable, as email analytics provide data on open rates, click-through rates, and unsubscribe rates, allowing you to optimise your efforts. 

Personalisation

Cold emails can be personalised at scale using merge tags and variables, making them more appealing to each individual needs and interests.

Automation

Important tasks such as sequences, reminders, data collection, and list segmentation can be automated to make workflows more efficient.

High reach

Email allows you to reach a wider audience, allowing for the sending of cold emails to large numbers of people.

By targeting the right audience, creating engaging content, and utilising the appropriate tools, cold email marketing can become an invaluable part of your digital marketing strategy, and using all these strategies, we can help you put your best foot forward. 

Below, we will be getting to know some of the best cold emailing tools in 2024 that will not only reach your audience but make the whole process a piece of cake.

Overview of selection criteria to evaluate the tools

There are several tools available in the market but there are some specific ones that definitely make the top 10 list, here we will be discussing on what basis these tools will be assessed.

Lead enrichment capabilities

Lead enrichment tools help you find accurate contact details like names, titles, and verified email addresses to build a strong outreach list. Enrichment increases email deliverability by targeting active and valid inboxes. The ideal tools utilises both public sources and private databases to approve the data. 

Email automation and sequencing

Email sequencing tools help you to create personalised and automated email series based on the actions of each recipient. For example, you can send initial outreach emails and set up reminders for those who haven't responded. This automation not only saves you time and effort but also ensures that you effectively nurture every lead.

Deliverability optimisation

Deliverability tools help your cold emails reach the inbox rather than getting marked as spam. To make sure they end up in the inbox, follow solutions like IP warm-up, domain reputation monitoring, and spam testing to protect your sender score. To improve the deliverability rates, Google and Yahoo have recently come up with new sender guidelines for accounts sending bulk emails.

Easy-to-use interface

An intuitive, user-friendly interface helps you and your team. More ease of use reduces the time spent on learning the tool. 

CRM and software integrations

An ideal tool would allow for integrations with your CRM, email service, lead management, and other marketing tools to bring together data and workflows. This completely eliminates switching between platforms, hence saving time. 

Email copywriting assistance

Many tools offer pre-written email templates to create compelling content. A resourceful copy made to provide value and solutions while avoiding overt selling is essential for engagement. Using data-driven tips in subject lines increases open rates and improves your approach with every campaign.

Campaign analytics and reporting

You need to understand what is happening with your email campaign, that is why in-depth analytics are used for real-time tracking of email opens, clicks, and unsubscribes. Tracking recipient behavior provides data to improve your targeting and messaging.

Compliance with email regulations

Reputable tools ensure compliance capabilities like opt-out links, address list cleansing, and sender identity confirmation to not get blacklisted or end up in the spam or promotional folder. 

Customer support responsiveness

The level of customer service reflects how much the provider values customers. A responsive, empathetic support is important, especially when dealing with complex tools and large campaigns. You should also look out for tools with educational resources and support to provide a smooth onboarding and ongoing optimisation.

Pricing and scalability

The best solutions adapt to businesses of every size and their growth stage with varied pricing models. Look out for the ones with free trials and money-back guarantees. 

With the right cold email marketing tool, you can nurture leads, drive conversions, and grow your business. To take your outreach to the next level, we can help you set up, organise, and create email campaigns that land in your customer’s inbox.

Top 10 cold email marketing tools

Now that we know what factors should be kept in mind before choosing an email marketing tool, let’s look at the tools that have made the top list.

1. Lemlist

• Lemlist is an advanced sales engagement and cold email automation platform designed to help businesses find, engage, and convert high-value leads across multiple channels like email, LinkedIn, SMS, and more.
• Lemlist makes sales outreach scalable through hyper-personalised and AI-optimised campaigns across multiple channels. 
• With its robust multichannel automation capabilities, Lemlist aims to maximise the sales team's outreach efforts for lead generation and revenue growth.

Features

• Easily build targeted email campaigns and set up automated responses based on lead actions and engagement.
• Automatically enrich contact data like email addresses, job titles, locations, etc. Lemlist can pull information from your CRM and other public sources.
• Lemlist provides deliverability management and inbox placement tools to avoid spam folders.
• Lemlist can be integrated with CRMs like Salesforce, HubSpot, and Pipedrive to sync data.
• You can collaborate across teams with shared resources. 

Benefits

• Generate more qualified leads by engaging prospects across their preferred platforms be it email, LinkedIn or SMS.
• Save time and manual effort by automating multichannel outreach with AI.
• Improve email deliverability to reach inboxes through IP warmup and content optimisation.
• Make outreach relevant using custom content.
• Streamline sales processes with CRM integrations and instant data syncing.
• Maintain consistency in messaging and strategy by collaborating across teams.

Pricing

• Standard - You can send unlimited email at $50 per seat per month.
• Sales engagement - You get standard benefits and multi-channel access at $83 per seat per month.
• Enterprise - You can access the complete package offered with your team members at a custom pricing.

2. Overloop

• Overloop provides a platform for sales development reps to automate their outbound calling while integrating sequenced email and text messaging workflows for complete multi-channel engagement.

Features

• Arrange cold outreach across email, LinkedIn, SMS, and voice calls from one platform.
• Track email opens, and clicks with custom tracking domains for better deliverability.
• Enrich your database with accurate prospect contact information
• Automate LinkedIn actions like profile views, connection requests, and messages.
• Integrate with popular CRMs like Salesforce, HubSpot, and Pipedrive.
• In-depth analytics on the campaign and individual performance.

Benefits

• Overloop’s robust automation and sequencing capabilities allow sales reps to reach 5x more prospects while spending 75% less time on manual tasks.
• Increases cold email response rates by 3x or more through lead enrichment tools and effective templates.
• Provides tracking and analytics on email opens, clicks, replies, links visited within emails, and more.
• The platform is designed for ease of use and instant rep productivity. The intuitive drag-and-drop workflow builder makes creating automated sequences effortless. 

Pricing

• Free trial - Test the platform with a 14-day free trial.
• Startup plan - At $49 each user can access core features per month.
• No-brainer plan - At $99 each user can access unlimited campaigns, more credits, and premium support.

3. Grorapid

• Grorapid offers an all-in-one toolkit combining lead enrichment, fast email verification, personalised email finding, cold campaign automation, and detailed analytics to drive sales prospecting productivity.

Features

• Leverage Grorapid's customer data platform to identify and target potential leads across different channels and industries.
• Get 24/7 customer support for instant assistance, expert guidance, and doubt conversations.
• Improve email deliverability with features to warm up IP addresses so messages consistently reach the intended inboxes.
• Detailed analytics provide insights into campaign and email performance to optimise and refine outreach.
• Create personalised cold email campaigns with bulk email capabilities for improved communication.

Benefits

• Grorapid makes it easy to launch high-volume cold email campaigns that engage prospects and generate leads rapidly.
• Provides in-depth analytics on email opens, clicks, and unsubscribes.
• Grorapid leverages authentication, whitelisting, compliance, and other deliverability best practices.
• Users can create automated campaigns and sequences in minutes without technical expertise. 

Pricing

• Unlimited usage at $67/month and $679 annually- The Pro plan removes all limits on usage including contacts, emails sent, templates, campaigns, reports, and more.
• Advanced capabilities - Pro users get access to advanced features like email sequencing, automation, unlimited lead enrichment, bulk data cleaning and verification, and email warm-up.
• Premium support - 24/7 customer support is provided for Pro users for any issues or guidance and users can get instant assistance around the clock.

4. Reply.io

• Reply.io is an intelligent inbox assistant that understands the context and intent within emails to suggest thoughtful responses, schedule optimal send times, and increase engagement.

Features

• Utilises natural language processing and machine learning for smart email response suggestions.
• Understands context and intent within incoming emails.
• Leverages AI like GPT-3 to generate relevant response templates.
• Enables scheduling emails to be sent at optimal engagement times.
• Integrates seamlessly with Gmail, Outlook, Office365.

Benefits

• Saves significant time crafting thoughtful and effective responses.
• Increases recipient open and response rates.
• Reduces anxiety around needing to promptly respond.
• Maintains organisation through reminders and scheduling.
• Allows users to meet email response commitments.

Pricing

• The free version includes basic email delivery and tracking.
• The pro plan at $10/month provides smart suggestions and scheduling.
• Team plan at $20/user/month adds shared team templates and analytics.
• Enterprise pricing is customised with volume discounts and dedicated support.

5. Woodpecker

• Woodpecker provides a specialised sequencing engine purely focused on streamlining cold email outreach through templates, mailbox management, personalisation tools, and campaign analytics.

Features

• Woodpecker allows composing personalised cold emails at scale with variables, templates, and an intuitive editor. This saves time over manual outreach messages.
• Features proxy rotation to avoid overusing IP addresses as well as tools to manage DNS records and domains for maximising email deliverability.
• Email sequences in Woodpecker can deploy conditional logic based on recipient actions/engagement to send automated, personalised follow-up messages.
• Woodpecker integrates with LinkedIn to enable targeted lead generation and one-click connection requests through automated sequences.
• Double opt-in requirements and whale-watching flags help validate lead contacts before adding them to sequences for cleaner data and improved deliverability.
• Woodpecker tracks granular email engagement metrics to optimise outreach as well as proactively surfaces potential deliverability issues.

Benefits

• Well-crafted, personalised outreach at scale as well as systematic follow-up through Woodpecker drives more qualifying leads and conversion responses.
• Conditional sequences combined with email customisation results in messages tailored to each prospect's actions for a targeted experience.
• Automated multi-step sequences handled by Woodpecker enable consistent, rapid responses at each stage of lead nurturing without manual oversight.
• Dashboards provide transparency into the metrics for each email, sequence, and campaign for optimising the next outreach strategy.
• Features like mailbox rotation, domain management, and deliverability monitoring ensure sender's reputation remains positive.

Pricing

• Free - basic sequences, 50 scheduled emails per month.
• Pro - $15/month with unlimited sequences, and scheduled emails.
• Business - $35/month adds team management and templates.
• Enterprise - custom pricing for high volume and dedicated support.

6. SalesBlink

• SalesBlink enables sales teams to automate multi-channel sales engagement over email, phone, text, and social while focusing specifically on calendaring meetings with qualified prospects.

Features

• Create automated, multi-touch outreach campaigns with conditional logic to nurture leads based on their engagement and trigger the next steps.
• SalesBlink leverages AI to generate initial email and SMS message templates that reps can customise, saving drafting time.
• Features like inbox placement testing, spam testing, and email authentication improve deliverability.
• Bi-directional calendar syncing and meeting booking links allow prospects to easily schedule meetings.
• Data enrichment provides missing contact information like email addresses and phone numbers to expand reach.

Benefits

• Personalised and sequenced email coupled with deliverability optimisation drives more engagement.
• By automating manual tasks, SalesBlink enables reps to handle more leads faster.
• AI content generation and sequencing minimises repetitive copy and pasting.
• Deliverability tools directly improve the sender's reputation for inboxing.
• Multi-channel outreach and scheduling simplify meeting booking with engaged prospects.

Pricing

• $25/month Growth plan for small teams.
• $79/month Scale plan adds AI content and CRM.
• $149/month Business plan with deliverability tools, custom reporting, and a dedicated account manager.

7. Snov.io

• Snov.io combines lead generation and email verification capabilities with campaign builder tools and deliverability testing for sending targeted email sequences that increase response rates. 

Features

• Email verification is done in bulk with list upload rather than individually in real-time.
• Behavior-based campaign conditioning and custom field personalisation exist.
• Focuses more on broad email campaign creation and analytics.
• No native connectivity beyond Pipedrive and Zapier to tools like HubSpot, Salesforce, Airtable, etc.

Benefits

• Automated sequencing and data enrichment drive more productive outreach.
• Relevant and, personalised messaging matched with deliverability tools improve engagement.
• Reduced bounced emails and opt-outs via verification protect the sender's reputation.
• Proactive deliverability testing directly enhances inboxing rates.
• Robust analytics helps in making data-driven decisions on future strategies.

Pricing

• Four-tiered plans based on contacts, emails, and features.
• The free plan allows up to 2 users, 50 contacts, and basic sequences.
• Starter plan at $30/month for 5,000 contacts, advanced verification.
• The pro plan at $75/month for 25,000 contacts, adds team management, deliverability monitoring, and A/B testing.
• Custom-managed services available for enterprise-level needs

8. Saleshandy

• Saleshandy is a Chrome browser extension integrating real-time company and contacts insights into web pages and emails to enable sales representatives to personalise their outreach.

Features

• Saleshandy merges multiple email accounts into one unified inbox for managing responses and tracking emails.
• Ability to add and rotate multiple email aliases to protect inbox deliverability through managed IP scaling.
• Real-time web page and social media integrations append context for customising cold outreach.
• Double opt-in and role-based verification of email addresses for cleaning contact lists pre-outreach.
• Connect Saleshandy workflows bi-directionally with CRMs like Salesforce, HubSpot, Pipedrive, etc.
• Spam testing and sender scoring help Saleshandy customers maintain sender reputation and inbox placement.

Benefits

• Unified inbox, sequencer, verification, etc help streamline the outreach process.
• Web and social integrations enable next-level customisation grounded in context.
• Features like email rotation sustain engagements at higher volumes.
• Proactive tools directly enhance domain and IP reputation for inboxing rates.

Pricing

• The pricing ranges from $25 to $219 monthly based on the number of users, emails sent, and desired premium capabilities.
• The highest plan has additions like predictive lead scoring, bad address removal, and more.

9. Buzz

• Buzz provides an integrated VoIP calling solution designed around the needs of high-volume inside sales teams including call tracking, notifications, and campaign analytics.

Features

• Buzz provides a full business phone system in the cloud including call routing, IVR menus, and extensions. This consolidates communication channels.
• Real-time call transcription coupled with sentiment analysis offers sales reps feedback on call performance through concrete suggestions.
• Heads-up display alerts reps to important call context from CRM records during live calls to personalise engagements.
• Buzz captures vital call metadata like duration, recordings, and transcripts and surfaces actionable analytics on connect rate, talk time, customer sentiment, and more.
• Native integrations with HubSpot, Salesforce, Zoho, and others keep call data, and notifications aligned across systems.

Benefits

• Features like real-time alerts and AI-powered coaching optimise live call interactions for more connections.
• Automated insights improve individual effectiveness over time via call analytics.
• Screen pop notifications create more seamless call transitions informed by customer history.
• Broad call metadata fuels a feedback loop for continuous optimization of call routing, scripts, and strategies.
• CRM integrations centralized communications data and history with the systems of record.

Pricing

• Starter plan - $65/user per month for basic VoIP calling.
• Pro plan - $115/user per month adds call analytics, notifications, and integrations.
• Business plan - $195/user per month unlocks multi-level IVR, and AI call coaching.
• Enterprise - Custom pricing for large 100+ seat call centers.

10. SmartReach

• SmartReach leverages predictive AI to recommend the optimal times to schedule email campaigns, social ads, and other messaging to boost open rates.

Key Features

• Send personalised messaging across email, SMS, social media, and more from a unified platform.
• Teams can collaborate and respond to leads faster with a shared team inbox.
• Built-in deliverability monitoring protects the sender's reputation and inbox placement.
• Leverage AI to generate high-performing subject lines, content snippets, and follow-ups.
• Sync contacts, data, and insights across leading CRMs like Salesforce and HubSpot.
• Create customised workflows to nurture prospects with the right message at the right time.

Benefits

• Predictive AI recommends the best send times for higher open and response rates.
• The shared inbox and customisable permissions enable seamless team collaboration.
• Features like AI content generation save time while boosting results.
• Send targeted, relevant messaging tailored to prospect needs and interests.
• Automates multi-channel sales workflows for more effective lead nurturing.

Pricing

• Email outreach plan : $29 per user/month

For small sales teams focused primarily on email outreach.

• Sales engagement plan: $49 per user/month

With SMS, calling, event tracking, and other sales features.

• Agency plan

Custom quotes for digital marketing and agency teams

• Enterprise plan

Custom quotes, dedicated account reps, and onboarding for large teams.

As we saw, solutions like Woodpecker, Outreach, and others provide great features to streamline and enhance cold email campaigns. Capabilities like email sequencing, templates, deliverability monitoring, and workflow automation enable more effective prospecting while increasing productivity. 

By leveraging these capabilities, sales teams can break through to engage more prospects, achieve higher response rates, and reduce manual work. The latest innovations in the cold email marketing world make it an ever-growing channel for businesses of any size and industry.

If you're struggling to get results from your cold outreach strategy, we can help you boost your sales while communicating effectively with prospects using our specialised solution.